5 Simple Statements About Comme Des Garcons Explained

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into one of the most influential fashion residences on the globe. Its world wide accomplishment was not built as a result of classic advertising and marketing or mainstream trends, but via a bold philosophy: obstacle the norm, split conventions, and Enable originality talk louder than recognition. This unconventional solution grew to become the muse for CDG’s around the globe expansion.

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CDG acquired international interest by presenting apparel that rejected regular Thoughts of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world trend editors and potential buyers early in the 1980s.

This international visibility strengthened the CDG Hoodie name and attracted loyal clients from each and every corner of the globe.

The 1995 "Snooze" assortment consisted of striped pajamas "bearing prints of identification figures and marks of navy boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with pictures taken at Auschwitz concentration camp, and also the controversy received international protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and founded as a company in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 tune "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("just like the girls and boys my age").

The 2006 autumn/Wintertime assortment dealt with the concept with the persona,[15] the other ways to existing just one's self to the globe. Fusing tailor-made menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was An additional selection that blended the feminine with the masculine.

CDG designed a powerful distribution procedure by inserting its goods in major luxurious shops like Dover Road Market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite clients globally while preserving its creative integrity.

In 2017, the company introduced a completely new fragrance, Concrete, and marked its launch in the US by using a dinner curated because of the artist and chef, Laila Gohar.

Every retail outlet was developed as a creative House, improving CDG Hoodie's reputation for innovation and giving shoppers an immersive retail practical experience.

With all the increase of online shopping, CDG expanded its achieve by featuring collections by means of Formal and partnered Comme Des Garcons e-commerce platforms. Social media marketing and style communities aided distribute the manufacturer’s identity, generating parts like the Engage in Coronary heart tees and Converse sneakers viral all over the world.

The CDG x Converse Chuck Taylor became Among the most regarded sneaker collaborations in the world, aiding CDG get to world wide mainstream visibility though staying accurate to its edgy creativity.

Comme des Garçons’ runway displays in Paris are famous. Kawakubo’s theatrical displays, typically additional like artwork installations than vogue demonstrates gained all over the world media protection, reinforcing the model's name for groundbreaking creative imagination.

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The company also provides a line of agendered fragrances, nearly all of that are unconventional on the planet of perfume and aligned While using the kinds of its garments.[six]